Don’t take Google’s word as law

I’ve spent two to three years now working on my own ’search engines’, meaning programming web spiders, algorithms to provide semantic matches to keywords and all the gubbins that comes together to give a fully working engine. Along the way I’ve learnt a lot (often in the shape of a completely brand new programming language) and I’ve learnt that there are some things that don’t quite add up.Google in particular is a prime candidate for what I’ll call… proactive marketing. They claim they are able to do certain things with their search engine, whilst pulling out matches from a database of billions of pages within a second or less to a staggering number of concurrent users. They warn against black hat search engine techniques and claim they’ll catch ya with their clever traps.