Google Shows How Much You’re Worth To Them
October 31, 2007
I’ve said many times before that so-called SEOs out there need to stop believing every word that spills from Google’s overactive pen. Google is a business just like any other and they feed information that’s deliberately misleading to stop people from gaining an unfair advantage with their search rankings.
It now appears that, in fact, Google assigns an estimated worth to each ranking on their pages – visible to members of their AdWords sales team they use the information from your PPC campaigns and analytics package in order to figure out whether you’re worth it.
I’m sure many of you will draw your own conclusions from this and in time we may see a Google press release, from that department which again knows as much about how their technology actually works as most of the SEOs do. Take it with a pinch of salt is my advice and invest the time to understand how a search engine really works.
This story was broken on the french blog Zorgloob, much credit to them for a brilliant find.
Entry Filed under: Google, search, seo and ppc marketing, technology. .
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1.
Term Paper | October 31, 2007 at 6:55 pm
Yes you are right …i think people can get rid of their myths about SEO from this.
2.
SEO Monkey | November 7, 2007 at 6:57 pm
Interesting discovery. I had heard about this sort of thing but I’ve never seen compelling evidence presented before. Time to go and have a look at the source of this and see what I think.
Cheers for drawing my attention to this.