SEO Book Ready For Free Download

I’ve uploaded my new book to the interwebs so you can now download and read through it, if the fancy takes you, completely free of charge (SEO Truth – A Bible For The Next Generation Of Search Engine Optimisation).

There may be a few blank pages because it’s been laid out for print; you can get yourself one of these hard copies from this website here.

Let me know what you think and submit some feedback over on lulu by all means! Cheers.

Edit: The download link works correctly now, oops.

SEO Truth – Apparently I’ve Written A Book On SEO

Hello!

As usual I’ve been spending a horrendously long time without writing anything on my blog – and for that I apologise. However, I have spent some of my time writing an SEO (Search Engine Optimisation) handbook, covering the importance of next generation techniques and practises.

I’m sure there are those of you who are all too familiar with the increasingly backwards approaches used by a few ’special’ SEO agents and individuals out there and perhaps for you this will merely reinforce what you already knew to be true. For those of you who don’t know what I’m talking about -then please read the book and have a good laugh at yourself for being such a silly.

You can order print copies of the book – just not yet… more details on that coming soonly! I’ll be publishing online chapter by chapter (honestly I have finished writing it, but as an SEO, if I didn’t serialise it then it would look bad).

The preface, and chapter 1 available after the jump.

Google Shows How Much You’re Worth To Them

I’ve said many times before that so-called SEOs out there need to stop believing every word that spills from Google’s overactive pen. Google is a business just like any other and they feed information that’s deliberately misleading to stop people from gaining an unfair advantage with their search rankings.

It now appears that, in fact, Google assigns an estimated worth to each ranking on their pages – visible to members of their AdWords sales team they use the information from your PPC campaigns and analytics package in order to figure out whether you’re worth it.

Fear Of Google: As Seen On Google Timeline!

I saw over on Valleywag they’ve written yet another hack piece on the so-called Fear Of Google with the standard sensationalism and lack of humour. They’ve even drawn a pretty graph they collated data on from the Nexis newspaper database showing their spectacular lack of knowledge on current Google events.

Why Isn’t Google A Fair Target?

I get a lot of comments, trackbacks and email lambasting me for daring to suggest that Google is anything but the best and most ingenious search engine ever made.

Sorry Google, It’s Not Working Out

Google I’m sorry, it’s not the way it used to be between us anymore. It’s not that you haven’t cared for me, given me gifts (the digital photo frame broke by the way) and let me watch porn.

Google Copied My Ideas

I’ve been writing search articles since November 2006, as a search engineer it helps me to construct my thoughts and focus on my work. I was never really under the impression that anybody in industry paid a huge amount of attention to my thinking though – maybe they still don’t – but I appear to have predicted many of the features of Google’s new experimental search in quite some elaborate detail.

Don’t Use Google, Praise Apple or Deify Digg

Some of you seem to be under the misconception that you’re right. Of course you’re not.

I’m right, you’re all wrong and I’m going to whinge about it because this is web 2.0 and I can.

Is Google A Semantic Engine?

Semantics are said to be ‘the next big thing’ in search engine technology. We technology bloggers routinely drum up articles about them and sell it to you, the adoring masses, as a product that will change your web experience forever. Problem is, we often forget to tell you exactly what semantics are, we just get so excited though…

Google Hasn’t Improved Search

I’m getting tired of the Google love. There is without doubt no company I’d rather work for in the world – but increasingly because I’d like to give them a kick up the arse. Whenever they release a new product, it does nothing to improve the existing search offering. Whenever they do something to change the existing search offering, it’s a minor layout move. Whenever there’s a new product in labs, it’s no longer outlandish, it doesn’t make me think and again; is no improvement or change to their core offering: SEARCH.

Googe? Valentine’s Logo

A number of people today are slowly noticing a slight oddity with the Google logo, we’re all used to them changing it for special occasions… but can you see exactly what the difference is today that’s slightly out of the norm?

No prizes for guessing, but there are some theories as to exactly why: feel free to post your explanations in the comments!