SEO Truth – Apparently I’ve Written A Book On SEO

Hello!

As usual I’ve been spending a horrendously long time without writing anything on my blog – and for that I apologise. However, I have spent some of my time writing an SEO (Search Engine Optimisation) handbook, covering the importance of next generation techniques and practises.

I’m sure there are those of you who are all too familiar with the increasingly backwards approaches used by a few ’special’ SEO agents and individuals out there and perhaps for you this will merely reinforce what you already knew to be true. For those of you who don’t know what I’m talking about -then please read the book and have a good laugh at yourself for being such a silly.

You can order print copies of the book – just not yet… more details on that coming soonly! I’ll be publishing online chapter by chapter (honestly I have finished writing it, but as an SEO, if I didn’t serialise it then it would look bad).

The preface, and chapter 1 available after the jump.

I Bought A New Wig Today

Is the name of my new blog on the slightly odd spam that Akismet catches for me.

We need to relate to the spammers in order to understand their needs, and you can do so right here.

Sunbeam Is Your Search Engine

Taking a look at how Sunbeam is polishing up in the final stages of development. Read on for more details on the search engine that runs from your own desktop, and knows how you think.

Fear Of Google: As Seen On Google Timeline!

I saw over on Valleywag they’ve written yet another hack piece on the so-called Fear Of Google with the standard sensationalism and lack of humour. They’ve even drawn a pretty graph they collated data on from the Nexis newspaper database showing their spectacular lack of knowledge on current Google events.

I Think I Just Invented The Real Search 2.0

I’m going to tell you what the real Search 2.0 is and you’re going to shout at me and tell me I should have patented and I’m a fool. However, if you don’t hire me to build it for you then you’re a fool because I get these ideas on a daily basis and I will crush you at some point in my life. Just kidding, I’m a fan of open ideas as well as open source especially when they’re for the benefit of us all.

Why You Should Criticise The Tech You Love

If you don’t criticise what you love, it’ll stay the same whilst you as a human being never will. You’re changed by the criticism, praise and ideas of those around you.

Why Isn’t Google A Fair Target?

I get a lot of comments, trackbacks and email lambasting me for daring to suggest that Google is anything but the best and most ingenious search engine ever made.

What’s Going On?

I realise I haven’t made any posts in a while – so I thought I’d attempt an all encompassing update on what I’ve been up to with my various projects and some technology related personal junkage (not a word).

Firstly, big news here, I got extremely bored of being completely unable to buy a Nintendo Wii from anywhere in the UK. I’d like to think that if Lik-Sang were still around I’d have bought one from there but due to Sony’s increasing bizarre death throes that won’t happen. I haven’t been playing with the PC much recently, I don’t have time and I don’t see the urge to spend money on upgrading a system to the current elite state needed for modern gaming whilst it’s in so much flux at the moment. My AMD 2600 system lasted ages, probably a year or two before it needed really upgrading, at the moment with DX10 and new chipset designs emerging constantly it’s just a monetary nightmare to keep up on…

New Mirror at www.surrch.eu

I’ve been working on putting up an independent wordpress host over at www.surrch.eu. For those of you who have this address bookmarked and enjoy reading here, that’s no problem you can continue to do so because all content is going to be mirrored here.

I may take a little time to move it across but nothing extravagant – if you’re desperate to read up asap then Surrch.eu is the place to go to for now because that’s where I’ll be posting to first. In a few days I’ll move across Surrch.com as well.

Monkeys

Sorry I haven’t written much of late, been going hard at it on work and on personal projects in my own time – meaning very little time to write. For those of you waiting for part 2 of The New Science of Inbound Linking it will be up this week I promise (this is probably only going to make any kind of difference to one of you anyway).

Recently been talking to a fair number of people about the direction that SEO is going to be heading in over the next five years or so as compared to the last five. Like me many people seem to think that there are going to be some major changes very shortly. Some are even worried that there will be no more SEO, engines will completely manage to dispense with the need for it and those who put it into practise.

I’m not too worried myself, as long as there is an internet, people will be trying to call attention to themselves. In fact as long as there are people, they’ll be doing that – so if the industry does end – everyone will be dead. Excellent.

This doesn’t mean that we don’t need to be expanding skillsets, learning new techniques and increasing our range all the time. There seem to be those around who are all too happy relying on the same old tricks – which over the years are increasingly seen as black hat. So I for one am pleased that Wikipedia have nofollowed all their outbound links, it should have stayed that way the last time.

Myself I’m putting a lot of work into semantics, video and rich media formats to keep up with the curve, as well as reading every blog and technical journal I can get my hands on. As well as that, I spend a lot of time working on personal projects that often never see the light of day when the industry takes a different turn – but just having them in my portfolio shows breadth and a willingness to keep learning that every developer needs, and should be passionate about.

In short, keep creating.

Semantic Technology: A New Context

Semantic search is actually just one facet of what’s possible using semantic technology. There are many more uses and implementations that are generally not discussed and frequently passed over altogether.

This doesn’t mean that they are any less valid, it’s just that the companies that are developing these technologies for the most part are primarily search engine companies looking to apply it to on line applications over gargantuan databases of millions if not billions of websites.

So let’s have a look at some other practical uses of the technology that think slightly further out of the box.

Happy Monday!

I just thought i’d drop you a message here on this lovely Monday. First off – hello to all the new readers, many of you from reddit and stumbleupon, and thanks for reading.

Secondly, I’m working on two new articles at the moment:

• The New Science of Inbound Linking
• Practical Implementations of Semantic Technology

The first is looking at the new ways to generate links to your content and create interest in the wave of social networking that is Web 2.0 (at least that’s what they’re calling it, buzzword: synergy), and the second is talking about other ways to use semantic technology with the web other than just creating yet another search engine.

I may not necessarily release them in that order, and they may be released in multiple parts as I’m trying to work on getting things out in more readable bitesize chunks that won’t rot the very important neural pathways of my users. Apologies to the families of those now looking after vegetative ex-readers :/

Finally, I’m working on putting together a video podcast of a type. It’s mostly going to be me talking arse about tech (which I love and can talk arse about for a very long time) but there may be an occasional nugget in there where I get drunk and talk about technologies I really shouldn’t yet. The flat’s kitted with an HD camera and mics now so at least the picture will be clear even when I’m not.

Anyway, the fresh content will start to appear tonight/tomorrow so keep checking back. Have a good week all!