SEO Book Ready For Free Download

I’ve uploaded my new book to the interwebs so you can now download and read through it, if the fancy takes you, completely free of charge (SEO Truth – A Bible For The Next Generation Of Search Engine Optimisation).

There may be a few blank pages because it’s been laid out for print; you can get yourself one of these hard copies from this website here.

Let me know what you think and submit some feedback over on lulu by all means! Cheers.

Edit: The download link works correctly now, oops.

Google Shows How Much You’re Worth To Them

I’ve said many times before that so-called SEOs out there need to stop believing every word that spills from Google’s overactive pen. Google is a business just like any other and they feed information that’s deliberately misleading to stop people from gaining an unfair advantage with their search rankings.

It now appears that, in fact, Google assigns an estimated worth to each ranking on their pages – visible to members of their AdWords sales team they use the information from your PPC campaigns and analytics package in order to figure out whether you’re worth it.

What Is A Search Engine? You Have No Idea Apparently

One of my favorite blogs, that I read just about every day is readwriteweb, a sterling tech, web 2.0 and search blog. Not so long ago their AltSearchEngines regular article was turned into a fully fledged blog in its own right headed by Charles Knight who knows about the existence of more search engines than probably anybody else on the net.

I checked it out this morning and spotted an interesting article:

Today we launch Part I of our 3 Part Series

Part I: What is a Search Engine? by Nitin Karandikar (Mon)

Oh glominy! I thought, glibbily. This is right up my street so I settled in for a powerful, thought provoking read.

Sunbeam Is Your Search Engine

Taking a look at how Sunbeam is polishing up in the final stages of development. Read on for more details on the search engine that runs from your own desktop, and knows how you think.

Microsoft Are Back On Top With Surface

I have just watched the most exciting user interface video yet seen. It’s not of the forthcoming iPhone nor is it any kind of Apple product. This is Microsoft Surface and it promises a revolution in how we interact with our computers and mobile devices, I’m completely blown away by not the technology behind the system, but how well it’s used to produce a product that will potentially devestate Apple’s market share.

Fear Of Google: As Seen On Google Timeline!

I saw over on Valleywag they’ve written yet another hack piece on the so-called Fear Of Google with the standard sensationalism and lack of humour. They’ve even drawn a pretty graph they collated data on from the Nexis newspaper database showing their spectacular lack of knowledge on current Google events.

I Think I Just Invented The Real Search 2.0

I’m going to tell you what the real Search 2.0 is and you’re going to shout at me and tell me I should have patented and I’m a fool. However, if you don’t hire me to build it for you then you’re a fool because I get these ideas on a daily basis and I will crush you at some point in my life. Just kidding, I’m a fan of open ideas as well as open source especially when they’re for the benefit of us all.

Digg On Your Desktop

I’ve previously posted a video of the new search interface I’ve been experimenting with. In order to get some feedback on how it works I’ve put together a small application that uses the Digg API to display the popular news stories on your desktop background.

Why You Should Criticise The Tech You Love

If you don’t criticise what you love, it’ll stay the same whilst you as a human being never will. You’re changed by the criticism, praise and ideas of those around you.

Why Isn’t Google A Fair Target?

I get a lot of comments, trackbacks and email lambasting me for daring to suggest that Google is anything but the best and most ingenious search engine ever made.

Sorry Google, It’s Not Working Out

Google I’m sorry, it’s not the way it used to be between us anymore. It’s not that you haven’t cared for me, given me gifts (the digital photo frame broke by the way) and let me watch porn.

Google Copied My Ideas

I’ve been writing search articles since November 2006, as a search engineer it helps me to construct my thoughts and focus on my work. I was never really under the impression that anybody in industry paid a huge amount of attention to my thinking though – maybe they still don’t – but I appear to have predicted many of the features of Google’s new experimental search in quite some elaborate detail.