SEO Book Ready For Free Download

I’ve uploaded my new book to the interwebs so you can now download and read through it, if the fancy takes you, completely free of charge (SEO Truth – A Bible For The Next Generation Of Search Engine Optimisation).

There may be a few blank pages because it’s been laid out for print; you can get yourself one of these hard copies from this website here.

Let me know what you think and submit some feedback over on lulu by all means! Cheers.

Edit: The download link works correctly now, oops.

SEO Truth – Apparently I’ve Written A Book On SEO

Hello!

As usual I’ve been spending a horrendously long time without writing anything on my blog – and for that I apologise. However, I have spent some of my time writing an SEO (Search Engine Optimisation) handbook, covering the importance of next generation techniques and practises.

I’m sure there are those of you who are all too familiar with the increasingly backwards approaches used by a few ’special’ SEO agents and individuals out there and perhaps for you this will merely reinforce what you already knew to be true. For those of you who don’t know what I’m talking about -then please read the book and have a good laugh at yourself for being such a silly.

You can order print copies of the book – just not yet… more details on that coming soonly! I’ll be publishing online chapter by chapter (honestly I have finished writing it, but as an SEO, if I didn’t serialise it then it would look bad).

The preface, and chapter 1 available after the jump.

Google Shows How Much You’re Worth To Them

I’ve said many times before that so-called SEOs out there need to stop believing every word that spills from Google’s overactive pen. Google is a business just like any other and they feed information that’s deliberately misleading to stop people from gaining an unfair advantage with their search rankings.

It now appears that, in fact, Google assigns an estimated worth to each ranking on their pages – visible to members of their AdWords sales team they use the information from your PPC campaigns and analytics package in order to figure out whether you’re worth it.

I Can Has Likkle Written Contentz?

The internet is an odd place, as I look at wordpress.com right now I see the top few blogs are I CAN HAS CHEEZBURGER?, passive-aggressive notes from roommates, neighbors, coworkers and strangers and of course Scobleizer.

The New Science of Inbound Linking : Part II

Generating traffic to your website is often the easy part. To have your traffic return frequently, building an active community for discussion is where it gets tricky.

I talk about trying to write originally, and bring up some ways for us all to interact more intelligently with our audiences (however limited they may be). This post sponsored by Original Thought.

Monkeys

Sorry I haven’t written much of late, been going hard at it on work and on personal projects in my own time – meaning very little time to write. For those of you waiting for part 2 of The New Science of Inbound Linking it will be up this week I promise (this is probably only going to make any kind of difference to one of you anyway).

Recently been talking to a fair number of people about the direction that SEO is going to be heading in over the next five years or so as compared to the last five. Like me many people seem to think that there are going to be some major changes very shortly. Some are even worried that there will be no more SEO, engines will completely manage to dispense with the need for it and those who put it into practise.

I’m not too worried myself, as long as there is an internet, people will be trying to call attention to themselves. In fact as long as there are people, they’ll be doing that – so if the industry does end – everyone will be dead. Excellent.

This doesn’t mean that we don’t need to be expanding skillsets, learning new techniques and increasing our range all the time. There seem to be those around who are all too happy relying on the same old tricks – which over the years are increasingly seen as black hat. So I for one am pleased that Wikipedia have nofollowed all their outbound links, it should have stayed that way the last time.

Myself I’m putting a lot of work into semantics, video and rich media formats to keep up with the curve, as well as reading every blog and technical journal I can get my hands on. As well as that, I spend a lot of time working on personal projects that often never see the light of day when the industry takes a different turn – but just having them in my portfolio shows breadth and a willingness to keep learning that every developer needs, and should be passionate about.

In short, keep creating.

The New Science of Inbound Linking : Part I

You know those articles that get routinely Digged to the front page with a headline something akin to : “AMAZING: 10 ways to promote your blog” ? Well this is one of those articles. But this time, I’m actually going to give you useful information that chances are you won’t have seen all of, and most probably not in the same place.