SEO Book Ready For Free Download

I’ve uploaded my new book to the interwebs so you can now download and read through it, if the fancy takes you, completely free of charge (SEO Truth – A Bible For The Next Generation Of Search Engine Optimisation).

There may be a few blank pages because it’s been laid out for print; you can get yourself one of these hard copies from this website here.

Let me know what you think and submit some feedback over on lulu by all means! Cheers.

Edit: The download link works correctly now, oops.

SEO Truth – Apparently I’ve Written A Book On SEO

Hello!

As usual I’ve been spending a horrendously long time without writing anything on my blog – and for that I apologise. However, I have spent some of my time writing an SEO (Search Engine Optimisation) handbook, covering the importance of next generation techniques and practises.

I’m sure there are those of you who are all too familiar with the increasingly backwards approaches used by a few ’special’ SEO agents and individuals out there and perhaps for you this will merely reinforce what you already knew to be true. For those of you who don’t know what I’m talking about -then please read the book and have a good laugh at yourself for being such a silly.

You can order print copies of the book – just not yet… more details on that coming soonly! I’ll be publishing online chapter by chapter (honestly I have finished writing it, but as an SEO, if I didn’t serialise it then it would look bad).

The preface, and chapter 1 available after the jump.

Google Shows How Much You’re Worth To Them

I’ve said many times before that so-called SEOs out there need to stop believing every word that spills from Google’s overactive pen. Google is a business just like any other and they feed information that’s deliberately misleading to stop people from gaining an unfair advantage with their search rankings.

It now appears that, in fact, Google assigns an estimated worth to each ranking on their pages – visible to members of their AdWords sales team they use the information from your PPC campaigns and analytics package in order to figure out whether you’re worth it.

What Is A Search Engine? You Have No Idea Apparently

One of my favorite blogs, that I read just about every day is readwriteweb, a sterling tech, web 2.0 and search blog. Not so long ago their AltSearchEngines regular article was turned into a fully fledged blog in its own right headed by Charles Knight who knows about the existence of more search engines than probably anybody else on the net.

I checked it out this morning and spotted an interesting article:

Today we launch Part I of our 3 Part Series

Part I: What is a Search Engine? by Nitin Karandikar (Mon)

Oh glominy! I thought, glibbily. This is right up my street so I settled in for a powerful, thought provoking read.

I Think I Just Invented The Real Search 2.0

I’m going to tell you what the real Search 2.0 is and you’re going to shout at me and tell me I should have patented and I’m a fool. However, if you don’t hire me to build it for you then you’re a fool because I get these ideas on a daily basis and I will crush you at some point in my life. Just kidding, I’m a fan of open ideas as well as open source especially when they’re for the benefit of us all.

Digg On Your Desktop

I’ve previously posted a video of the new search interface I’ve been experimenting with. In order to get some feedback on how it works I’ve put together a small application that uses the Digg API to display the popular news stories on your desktop background.

Why You Should Criticise The Tech You Love

If you don’t criticise what you love, it’ll stay the same whilst you as a human being never will. You’re changed by the criticism, praise and ideas of those around you.

Why Isn’t Google A Fair Target?

I get a lot of comments, trackbacks and email lambasting me for daring to suggest that Google is anything but the best and most ingenious search engine ever made.

Sorry Google, It’s Not Working Out

Google I’m sorry, it’s not the way it used to be between us anymore. It’s not that you haven’t cared for me, given me gifts (the digital photo frame broke by the way) and let me watch porn.

Google Copied My Ideas

I’ve been writing search articles since November 2006, as a search engineer it helps me to construct my thoughts and focus on my work. I was never really under the impression that anybody in industry paid a huge amount of attention to my thinking though – maybe they still don’t – but I appear to have predicted many of the features of Google’s new experimental search in quite some elaborate detail.

Quality Reading For 10 May 2007

I’ve decided to put together a list of the material I read on the internet throughout the day whenever I get the time to do so, meaning that you my loyal readers have someone to sort the wheat from the chaff for you.

Search From Jason Calcanis? Valleywag Will Post Anything

Over at Valleywag they’ve ushered out a new speculative article on the next move of Jason Calcanis, the Silicon Valley entrepeneur who sold his blog network to AOL Time Warner for a multi million dollar sum:

“several people, in a position to know of his plans, say these schemes are at most hobbies, or pure disinformation; the next venture is a search engine.”