Why Isn’t Google A Fair Target?Posted: May 19, 2007
I get a lot of comments, trackbacks and email lambasting me for daring to suggest that Google is anything but the best and most ingenious search engine ever made. Someone even said :
‘I use Google because it’s the best, end of’
Wow, that’s telling me a few things. Firstly you think Google’s the best. Secondly you think that’s the end of the discussion. Thirdly you’re an idiot.
I can say these things because I’m quite sure he doesn’t read this blog because he’s not open to new ideas. That was the fourth thing.
People seem to think that because Google is the market leader, that they’ve revolutionised search that it isn’t right to criticise them. You’re wrong, they should be criticised now more than ever because they are the most visible search engine and should be setting an example in terms of innovation, human rights and design.
What is occurring with how people relate to Google is a fanboy mentality (or fangirl) of a similar vein to the much despised Apple fanboy (at least on this blog). People praise anything with the Google brand on it, regardless of its quality and originality, and that to me is a sad state of affairs because it means Google have increasingly less of a metric to measure whether they actually are producing a worthy product.
I know that in the UK, investors will still not touch search engine startups with a sh*tty stick. This is because of Google, they(the investors) feel nothing will ever surpass it. This means there are practically no search engine startups in the UK and it seems only recently that they are even coming to the fore again in the States. I can’t tell you how much this irritates me, I’ve spent years working around search because I love its fundemental simplicity as a human need, that thirst for knowledge and learning, and it’s only since I spent 2 years of my own time programming a search engine that I was ever able to convince a company in the UK to take on a property that would overlap that of the mighty Google.
So when you read my post in future don’t think that I hate Google or have some spite against them. It’s the opposite, I love Google and want them to innovate as much as possible because otherwise they’re dead in the water. Ultimately though, I love search and whoever delivers me with the most innovation and sheer simple brilliance is going to be my choice.
Capitalism comes after natural selection.