About the SEO Book
This page is dedicated to the search engine optimisation (SEO) book, ‘SEO Truth’. It aims to help you improve the volume and quality of traffic to your website from search engines using natural (or organic) techniques. Image search and vertical search engines are also featured with specific analysis of each.
SEO truth was originally written in November 2007 by search engine engineer Phill Midwinter. It’s a broad analysis of the current state of the SEO industry and where the future of search technology will lead SEO.
Particular attention is paid to spotting the differences between SEO agencies who are dishonest and have no understanding of how to increase a website’s position in search engine ranking pages (SERPs) and the SEO agencies who perform well researched and scientific operations.
SEO Book Contents
Introductions to search engine optimization (SEO) and to the author.
Chapter 1 – The Past
Covering the origins of SEO and early techniques used to influence the ranking algorithms of search engines. Also covers the anatomy of a search engine and basic PageRank theory.
Chapter 2 – Changing The System
How search engines, Google in particular, responded to the presence of SEOs and changed the way they indexed pages and released information.
Chapter 3 – The Gap
The distance between Search Engine Optimisers who perform their work in ways mentioned prior to this chapter, and those who use new techniques based upon research.
Chapter 4 – Cat and Dog
Search techniques based upon LSI (Latent Semantic Indexing) and what they mean for the future of search optimisation.
Chapter 5 – Speechless
Discussing the advantages of optimising sites with very little textual content and targeting niche search engine verticals.
Chapter 6 – Something Clever
Looking at KPI (key performance indicators) and the proper management of an SEO campaign with full analysis of statistics.
Chapter 7 – Conversion
Optimising your content for search engines is one thing, but this chapter covers how you go about converting that extra traffic into actual sales or leads.